In an installment on the best alternative advent calendars, This Morning featured Beaverbrooks’ 100K offer.
With just over three weeks until the nation can open the first door on their advent calendar, TV presenter, Steve Wilson, shows This Morning presenters, Holly Willoughby and Phillip Schofield this year’s best alternatives to the traditional chocolate countdown.
Kickstarting the segment, Wilson present award winning jewellery retailer, Beaverbrooks’, diamond-a-day advent calendar.
Launched in celebration of the company’s 100th anniversary, the 100K calendar is one of the most expensive of the year, and promises a diamond adorned product behind each door.
Wilson said on the show, “this incredible Beaverbrooks 100th anniversary jewellery calendar – it is something else, isn’t it?”
To which Schofield responded, “it is 100K, that’s what it is.”
The three then joked that they are not even allowed near it, and went on to focus on more affordable options, including a food and alcohol options, alongside a stationary and socks countdown.
Later on in the show the two presenters, who are often caught getting up to mischief, can be seen sneakily opening the doors to the Beaverbrooks’ calendar while a security guard looks on unimpressed.