Beaverbrooks has announced it will be joining the global movement #GivingTuesday today, using the event to thank its employers for helping raise over £300,000 via Workplace Giving.

Celebrated on December 1 after the shopping extravaganza of Black Friday and Cyber Monday, #GivingTuesday is a global day for giving. This year’s campaign is simply saying ‘thank you’ to all the companies who are Geared up Employers and to all their employees who generously donate regularly to a charity close to their heart, straight from their pay.

With 33% of its employees regularly donating through Workplace Giving – more than five times the national average of 6% – Beaverbrooks is the UK’s top jewellery retailer and second biggest supporter of the scheme on the high-street.


The multi-retailer was one of the first employers to sign-up to Workplace Giving’s ‘Geared for Giving’ campaign in 2008 and has since won numerous accolades including the ‘Payroll Giving Platinum Award 2015’ for its commitment to giving in the workplace to the highest standard.

Mark Adlestone, Beaverbrooks’ chairman, is a big advocate of Payroll Giving – the government sponsored scheme that allows staff to contribute money to charity through their salaries – and is urging other businesses to get involved and follow their lead.

Adlestone says: “We feel we have become an example of corporate philanthropy to much larger organisations and we are extremely proud to lead by example through our purpose of enriching lives, which simply means making a positive difference.

“If employers could do one thing which would cost them nothing but make a real difference to the world around them, it would be to ensure they offer a Payroll Giving scheme. It really is a no-brainer; the scheme is easy to administer and a tax efficient way for employees to regularly support charities of their choice by having a deduction taken straight from their salaries. “

Adlestone adds: “Our people are very generous in supporting and giving to charities and we are very proud that they have donated such a phenomenal amount directly from their wages. Charitable giving is very much a part of our company’s DNA and it gives me great pride knowing that we have a very engaged workforce when it comes to helping others.”

Beaverbrooks donates 20% of its post-tax profits to charity and actively encourages and empowers its 900-strong workforce to support charities, either by fundraising, volunteering their time or through Workplace Giving – which the company matches. Between the turn of the millennium and the end of 2015, Beaverbrooks will have donated almost £10 million to charity.

Peter O’Hara, managing director at Workplace Giving UK, comments: “Beaverbrooks has wholeheartedly embraced Payroll Giving and is a true ambassador of the scheme. The amount raised is truly phenomenal and demonstrates just how giving Beaverbrooks’ people are – I would like to personally thank each and every employee who has chosen to donate from their salary, be it £5 or £50 a month, and the company for matching the donation.”