Multiple jewellery retailer Beaverbrooks has introduced a first-of-its-kind diamond jewellery collection as part of its 100th anniversary celebration.

Marking a century in business is no small feat, and Beaverbrooks intends to make sure this milestone year is commemorated in style.

As part of a busy schedule of festivities, the family-run jeweller has introduced an exclusive diamond cut to its stores.


Exclusively designed to create the first and only cut of its kind in the world, the unique diamond features 100 facets radiating from the centre of the diamond, creating a unique and spectacular sparkle.

The unique cutting pattern for these stones has taken years of careful craftsmanship to perfect, and the jeweller is ready to showcase it to the world.

The diamond will feature in an exclusive collection called ‘Beyond Brilliance’.

Head of diamonds and jewellery at Beaverbrooks, Lorna Haddon, shares: “So much love and meticulous attention has gone into curating this beautiful collection, from the diamond selection through to designing the individual styles. 100 years is a significant milestone and so we needed a collection to commemorate this – and we couldn’t be prouder of our world first ‘Beyond Brilliance’ range.

“From birthdays to proposals, we have spent 100 years creating special moments for our customers – so the Beyond Brilliance diamond collection is the perfect way to celebrate our diamond heritage with something truly breathtaking. Each piece is elegant and sophisticated, with a sparkle that is simply extraordinary. The hidden infinity symbol is very romantic, making it the perfect gift to symbolise true love.”

Crafted from 18ct PureWhite gold for a bright white finish, the Beyond Brilliance collection also features a hidden infinity symbol, representing eternal love and romance.

Each diamond can be traced back to the exact location it was mined in Canada using its official certification.

Prices for the 13-piece Beyond Brilliance diamond collection range from £1,950 – £14,500.

View the products here: