UK high street jeweller Beaverbrooks has announced a second giveaway competition for 2021, this time asking for entries from couples who have celebrated their diamond wedding anniversary.

Back in January the jeweller asked the UK for their ‘lockdown love stories’, giving them the chance to win a £1,000 date night prize.

A post on the jeweller’s website at the time said: “Your diamond date night will include a piece of jewellery to gift each other and a dine-in meal for two, plus wine, flowers and chocolate.”


This time, another £1,000 prize is available, though now Beaverbrooks is asking for couples who have been married for more than 60 years to enter.

As the 60-year mark is generally celebrated with diamond jewellery, the retailer will offer £1,000-worth of diamond jewellery to the winning couple.

All it asks for is that entrants give tips on how to stay happy through six decades of marriage, with entries closing 12 April.

Justin Ward, regional manager at Beaverbrooks, said: “It’s no secret that diamonds are one of our favourite stones at Beaverbrooks – we love the sheer beauty and uniqueness of every stone, much like a couple!

“What better way to celebrate than by shining a spotlight on couples celebrating their diamond anniversary this year?

“60 years is an incredible milestone, and we’d love to hear how couples have reached this together – we’re sure they’ve certainly got a story or two to tell!

“We want to recognise these special moments and celebrate love, and we just can’t wait to hear everyone’s incredible stories and see their photos.

“So, if you, or anyone you know, is celebrating their diamond wedding anniversary in 2021, we want to hear from you.

“As well as getting the chance to tell your amazing story and pass on any pearls of wisdom to new couples, you and your significant other will also be treated to £1,000 worth of Beaverbrooks diamonds just for you.

“Diamonds are the birthstone of April, so what better way to celebrate than with a special addition to your jewellery collection?”

Read more below on Beaverbrooks’ ‘lockdown love stories’ competition it held in advance of Valentine’s Day:

Beaverbrooks asks for ‘lockdown love stories’ in £1,000 date night giveaway

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