Beaverbrooks has opened a new Loupe store in the city of Preston.
According to Luxurious Magazine, the new site will sell diamond and fine jewellery, as well as watches.
The store was previously named Whittles Jewellers, which was first opened over 80 years ago.
This opening marks Beaverbrooks’ third Loupe opening in the UK, following sites in Croyden and Milton Keynes.
The group’s Centre:MK shopping centre store was Loupe’s first, when it opened in June 2022.
Boutique manager for Loupe Preston, Rose Wilson, worked in Whittles Jewellers for 15 years prior to the rebrand.
Wilson said: “Having worked at Whittles for more than 15 years, I’m excited to showcase the new Loupe boutique’s elevated luxury experience.
“Every element of the boutique has been thoughtfully considered, from the luxurious bar area and comfy seating to consultation areas and luxurious finishes, so that clients can truly relax whilst they explore our curated selection of diamonds, fine jewellery and luxury watches.
“As a team, we have more than eight decades of combined experience in the jewellery and watch trade and look forward to continuing to deliver the same great service that our clients have come to expect.
“We can’t wait to welcome existing and new clients through the door and provide luxury in a new light for years to come.”
