Beaverbrooks opens refurbished Basingstoke store

3 Basingstoke

Beaverbrooks the Jewellers opened its newly refurbished Basingstoke store this week as part of the company’s nationwide initiative to invest in local towns and refresh existing stores.

The new look 2,120 sq ft store in Festival Place Shopping Centre was unveiled to the public on Wednesday November 11 at 10am.

To mark the occasion, Beaverbrooks’ chief executive officer, Anna Blackburn joined store manager, Ben Reilly, in cutting the ceremonial ribbon and declaring the store officially re-open.

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A more comfortable, luxurious and spacious shopping experience has been created, showcasing watch brands including Omega, Breitling and TAG Heuer. The new store design also includes a personal shopping experience, where customers can sit down with the store’s sales team for a one-to-one consultation.

Ben Reilly, store manager at Beaverbrooks Basingstoke, said: “We’ve been trading in a temporary unit since August while our stunning new showroom was being transformed and it feels great to be back in our newly refurbished store with all the team, ready for Christmas.

“Opening day was a huge success and we got some lovely feedback from local shoppers. We have a very loyal customer base and so we’re really excited to be able to offer an even better Beaverbrooks experience.”

Tags : anna blackburnBasingstoke storeBeaverbrooksBeaverbrooks the JewellersBen ReillybreitlingchristmasFestival Place Shopping CentreOmegarefurbishmenttag heuer

The author Stacey Hailes

Editor, Professional Jeweller

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