Beaverbrooks is opening a showroom at Rushden Lakes, a retail park outside Rushden in Northamptonshire.
It will be the 71st Beaverbrooks in the UK, and opens in the company’s centenary year.
The 2,500 sq ft store will be located within the latest phase of the brand new shopping and leisure complex known as the ‘Garden Square’ in Northamptonshire.
Alongside the retailer’s in-house diamond offer, watch and jewellery brands such as TAG Heuer, Tudor, Gucci and Michael Kors will anchor the new store, which is scheduled to open in the summer.
A personal shopping experience will also be available, where customers can sit down with Beaverbrooks’ sales team for a one-to-one consultation.
Beaverbrooks managing director, Anna Blackburn, says: “Rushden Lakes is a destination like no other, offering a first-class shopping and leisure experience in a beautiful natural setting and we’re very excited to be a part of it. Beaverbrooks is celebrating its 100th anniversary this year and so we’re looking forward to opening our 71st store in our centenary year, and are extremely optimistic about its future success.
“We’re well known in our nearby Milton Keynes and Peterborough stores and believe that Rushden Lakes is the perfect location to reach new customers and deliver an exceptional shopping experience.”
Beaverbrooks, which has recently been named the 10th Best Company to Work for in the UK by Best Companies 2019 and has featured in the list for 16 consecutive years, is currently recruiting for a number of sales consultants at Rushden Lakes.