Beaverbrooks sparkles with first Swarovski store


Retailer launches space in Belfast; increases brand’s presence online.

Beaverbrooks has added further sparkle to its portfolio of UK stores with the opening of its first Swarovski boutique, located in Belfast.

The multiple retailer said the opening is part of its strategy to further enhance customers’ experience in-store. The branded boutique is a part of an existing Beaverbrooks store in the city, but has its own entrance and extensive collection of Swarovski jewellery and products.

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To coincide with the opening of the Swarovski boutique, Beaverbrooks has added a further 200 Swarovski lines to its website, which it says will enable customers from all over the UK to access exclusive lines.

Beaverbrooks chief executive Anna Blackburn said: “We’re proud to have opened our first Swarovski boutique. It’s been a great opportunity to work closely with Swarovski to create a unique experience for our customers as well as offering an exciting line of crystal jewellery which is accessible both in the boutique and online.”

Swarovski’s UK managing director Hayley Quinn added that the brand is always thrilled with the opportunity to expand and expose Swarovski to a new set of customers.

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