Jewellery retailer Beaverbrooks has unveiled plans to upscale its Milton Keynes store.

The store is currently situated in the Centre:MK shopping mall but will move location to the town’s Crown Walk.

It plans to open the new larger site at the end of the summer, within weeks of the coming opening of the first Loupe store.


Loupe is Beaverbrooks’ new high-end jewellery brand and retail concept.

Anna Blackburn, managing director at Beaverbrooks, said: “2020 was a challenging year of adapting quickly to change in an already precarious retail landscape, and we are extremely proud of how we responded as a business.

“Our website has been crucial in navigating the pandemic but given the luxury and emotive nature of jewellery and watches, customers will always want to go in-store to see the product and receive one-to-one expert help and advice.

“We first opened our doors in Centre:MK 26 years ago and are committed to our loyal customer base in the region.

“We’re excited to build on our longstanding relationship by relocating to a new store, where we’ll continue to provide exceptional quality diamonds, jewellery and watches, and an even better shopping experience.”

Read more about Beaverbrooks’ new Loupe brand below:

BREAKING NEWS: Beaverbrooks debuts new Loupe jewellery brand and high-end retail concept