Manchester wholesaler to push Swedish silver jewellery brand.

Bedazzled Wholesale Jewellery has signed a deal to take over the sole distributor of Swedish silver jewellery brand Miss Dee in the UK and Ireland.

Before handing over to Bedazzled Wholesale the distribution of Miss Dee in the UK and Ireland was handled by directly by the brand itself from its headquarters in Sweden, but it felt that to push deeper into the market it needed a UK-based distributor. 


Miss Dee has already gained a strong following in Scotland, where Manchester-based Bedazzled Wholesale claims demand “continues to grow at a rapid pace”.

Bedazzled Wholesale managing director Ivan Bennett said: “It is an exciting time and we all look forward to working with Miss Dee as we begin distributing in the UK and Ireland. The already thriving reputation of the brand along with an established customer base should prove very beneficial to our customers.”

Scottish gift retailer Pozzi and Bijoux has been stocking the brand for five years and said that it is a constant bestseller amongst its jewellery offer.

Pozzi and Bijoux director David Robertson said: “Since those early days Miss Dee has formed a vital part of our jewellery offering sitting alongside other key brands as Coeur de Lion, Pilgrim and Bedazzled. The iconic heart collection is that rare product which appeals to all customers with the bracelets one of the fastest selling lines I have seen.”

Retail prices for Miss Dee designs, all of which are all rhodium plated, start at £14.99 and peak at £70.


  1. Hi, I have a boutique within my hair and beauty salon. At the present I stock tempest jewellery and looking for new brands. Would like to see what designs you offer. I can be contacted on 01324 553198 (salon) or 07970044030. Kind regards Sharon Retson