Fine jewellery brand Bee Goddess has opened its first standalone store in London.

Following on from a successful concession in Harrods, the talisman-inspired brand has opened a flagship store on Walton Street in Chelsea.

“While Bee Goddess was born in Turkey, it really launched in London and it’s wonderful to finally have a home that truly reflects our brand,” Bee Goddess founder, Ece Sirin, tells Luxury London.


With a striking red and black palette, this boutique houses the entire Bee Goddess collection of uplifting jewels, crafted in 18-carat gold.

The brand’s products are full of symbolism. Bee Goddess founder is also a spiritual life coach, and she marries this aspect of her life into the designs.

Bringing her two passions to life, Sirin will be offering one-to-one spiritual life coach sessions at the 101 Walton Street boutique inside a private room.

The spiritual side of the brand is something that already resonates British celebrities including Kate Winslet and Kate Moss.