People walk in front of the Harrods department store in London, on May 8, 2010. Egyptian billionaire Mohamed Al Fayed has sold luxury London department store Harrods to the investment arm of Qatar's sovereign wealth fund, his financial advisors Lazard said on May 8, 2010. AFP PHOTO CARL COURT (Photo credit should read CARL COURT/AFP/Getty Images)

Fine jewellery brand Bee Goddess has announced the launch of an exclusive diamond lounge exhibition and pop up store at Harrods.

Taking place at the Harrod’s Fashion Lab, the pop-up will host the brand’s bestsellers alongside exclusive fine jewellery collections, and offer consumers the chance to explore the world of Bee Goddess, and experience symbolic jewellery rituals.

Bee Goddess founder, Ece Sirin, is also a spiritual life coach who is the pioneer of a movement she describes as ‘enlightened luxury’. At the event, customers will be able to meet Ece Sirin, quoted as the ‘visionary designer of the year’ by Telegraph Luxury, and hear the philosophy behind the brand.


Sirin will also share the inspirations behind her designs – in particular the power of myths and symbols as codes of creation. All of the symbols in Bee Goddess collections are rooted in goddess philosophy, mythology, symbolism and alchemy designed to take customers on a journey to manifest their hearts desires.

Titled ‘Jewels of Happiness and Love’, the exhibition is designed to inspire, and fully immerse visitors into the world of Bee Goddess.

The pop up will be in store for the month of February.