Social media pages and improved layout to help boost hits to webpage.
Luxury watch brand Bell & Ross has launched an updated version of its website in an attempt to align its virtual web shopping experience with actual shopping.
The company was one of the first watch brands to – in 1999 – create a website for its wares. In 2009, it claimed to be the first to make all its models available for purchase online.
Designed using the latest web technologies, the new Bell & Ross site has a dual objective: to transfer its passion for watches to a luxurious world dedicated to indulgence and to offer innovative services to fully respond to web users’ expectations.
It will also be accessible in full worldwide on all media including Smartphone and tablet PCs such as iPads, and in approximately 10 languages.
The e-boutique has been totally redesigned as part of the recent site overhaul. It aims to offer web users the same quality of service that they would receive in a store and has been designed in partnership with Bell & Ross’s retailers, to ensure it is a natural extension of their outlets.
The site is also available on mobile multimedia platforms, and is linked to social networks such as Facebook, Twitter, Daily Motion and YouTube, which will increase daily activity surrounding the brand.