Benetone to launch new stacking brand in UK

Manufacturer launches Youkay after debut in Munich and Bangkok.

Silver jewellery manufacturer Benetone is launching a new brand of stacking jewellery into the UK market this year.

The range is called Youkay and was launched simultaneously at the Bangkok Gems & Jewelry Fair in Thailand and Inhorgenta in Munich, Germany. The range includes stacking rings, stacking earrings and stacking bangles.

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The brand comprises several mini collections: Classic, Motif, Modern and Splitter, the final collection being a range of single rings that have been designed to look like a stack of rings.

Youkay has already secured distribution in Germany but Benetone president Sutham Narula said that the company is planning to target the UK retail market. The UK is currently Thailand-based Benetone’s biggest single market.



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