Precious metals specialist Betts Group has announced its sponsorship of black artist Jameel Mohammed who is set to launch his first fine jewellery collection at Net-a-Porter.

Betts Group has provided responsibly sourced single mine origin (SMO) gold from the Yanfolila mine in Mali for use in Mohammed’s fine jewellery collection.

The sponsorship is part of The Vanguard, Net-a-Porter’s globally renowned programme for emerging designer talent.


The jewellery collection is made by Khiry, which describes itself as an Afrofuturist luxury brand founded in 2016.

Net-a-Porter will exclusively showcase the debut of Khiry’s fine jewellery offering, which comprises a range of styles, rendered in 18ct gold and a variety of precious stones.

Betts Group’s managing director, Charlie Betts, said: “We’re thrilled to support Jameel’s first fine jewellery collection through the sponsorship of SMO gold.

“It is very inspiring to see a young, black artist celebrating African culture by using precious metal mined responsibly, from a single source in Mali.

“As a business we have always taken a pioneering approach to exploring new ideas and pushing boundaries.

“We are proud to champion emerging talent in our industry and are delighted to support Jameel and NET-A-PORTER through such a prestigious program as The Vanguard.”

Jameel Mohammed, meanwhile, said: “Doing this project is indicative that the industry and the world is changing. The other cause for hope, is not merely in the reception we receive as designers but the strength we build together.

“This is a moment of empowerment, it’s a collaboration of black and non-black creators that can and will be the site of change. This is where it starts.”