Birmingham Assay Office has joined forces with LOUD (Live Out Your Dreams) to produce a short film introducing primary school children to the world of work.

Recognising the lack of career-related education in primary schools, LOUD is on a mission to share with children the many options available to them when they grow up by creating a series of films featuring 8-11 year olds interviewing young professionals.

The Birmingham Assay Office short film, produced by Independent films, features 9-year-old Henry from Birmingham. Henry, a massive fan of gems and science, interviewed young professional, Elizabeth Passey, a gemmologist at AnchorCert Gem Lab, based and part of the Birmingham Assay Office.


Producer at Independent films, Nicci Holliday, shares: “Currently there is no requirement for primary schools to offer career-related learning, but the government have acknowledged this and have found the funding to help to bridge this gap.

“The films feature children aged 8-11 interviewing young professionals about their careers, asking questions about their everyday work.”

The films, accompanied with a lesson plan encouraging wider conversations in the classroom, will be rolled out to 4,000 primary school children in the pilot year, with the ambition to roll it out nationwide.

Birmingham Assay Office chief executive officer, Doug Henry, comments: “Children need to explore their future career possibilities at a young age, and that’s why we wanted to get involved in this project. We felt the project would inspire, raise aspirations, and awareness of job opportunities within the jewellery industry in an engaging and fun way.”