The Birmingham Assay Office has asked children aged between seven and 16 across the West Midlands to design a logo around the theme of hope for the future.

Like the rainbow logo launched by the Birmingham Assay Office last year, the hope logo will be used as an optional mark that can be applied to jewellery alongside a statutory hallmark.

The competition opens on 23 March, 12 months on from the first lockdown.


All entries will be reviewed by a panel of local judges, including West Midlands Mayor, Andy Street, and Charlotte Schofield, director of fundraising for the University Hospitals Birmingham (UHB) Charity.

Once chosen, the winning design will be available to hobbyists, jewellery manufactures, jewellery retailers and members of the public.

It can be lasered on gold, silver, platinum or palladium jewellery as well as a standalone logo on non-precious metal articles.

Doug Henry, CEO and assay master, said: “Following the success of our rainbow logo initiative last year, we wanted to follow up with a new initiative for 2021.

“This time, we want to involve children from the local community to design a unique logo for 2021 and make their mark in history.

“We also offer our continued support to our NHS heroes across Queen Elizabeth, Heartlands, Good Hope and Solihull hospitals who are working tirelessly to care for patients during this critical time of need.”

Children wishing to enter the competition can find out more by visiting the Birmingham Assay Office website. All entries must be submitted by 21 May 2021.