A jeweller in the Birmingham town of Sutton Coldfield has announced its plans to close down after more than 30 years in the business.

After opening its doors for the first time in 1990, Atkinsons the Jewellers will commence its closing-down sale from this Saturday (27 November).

The store is currently closed in preparation for the sale, but beginning at 10am on Saturday all jewellery will be on sale at 50% off.


A post on the website and on Atkinsons’ social media feeds says: “Please note that our bullion business will NOT be affected.”

The closure is due to the retirement of husband-and-wife team Paul and Keeley Atkinson, as reported by BusinessLive, and will see around £2 million worth of stock on sale.

The publication quoted Paul Atkinson as saying: “We started with £8,000 worth of stock and a huge amount of support from our family.

“I am incredibly proud of what we have achieved, to come from nothing to where we are today has taken an incredible amount of dedication, commitment and hard work and we are delighted that we were able to realise our dream.

“It’s been a wonderful 31 years, which we have thoroughly enjoyed, and now the time has come to retire from the retail jewellery trade and pursue other business interests.”