Design will be gifted to the Queen at event in November.

The British Jewellers’ Association (BJA) has launched a special Diamond Jubilee competition to design a commemorative brooch that will be gifted to the Queen.

The competition has a brief of “the graceful modernisation of the monarchy”, which was devised by members of the BJA’s National Committee.


Entrants are encouraged to take inspiration from the Queen’s 60-year reign, while the brooch itself should be a modern interpretation of a fine, jewelled brooch “that represents the elegance, grace and empathy” of the Queen.

The BJA, which celebrates its 125th anniversary in 2012, has been pledged a range of materials from which the brooch can be made, including a selection of natural coloured diamonds as well as a red, yellow, green and lilac diamonds – stones that represent the four national flowers of the UK – something the BJA says might be worth consideration in the potential designs.

Lindsay Straughton, the BJA’s marketing manager said: “The idea is that the manufacture, mounting, setting and polishing is all undertaken by BJA member firms that are willing to put their skills to use and give their time to fashion this unique item.

“The brooch is to be made primarily in platinum and Lonmin have generously pledged up to 60 grams. Other mines across the British Isles are giving some small quantity of rare English, Welsh, Scottish and Irish gold which may also be incorporated in to the design.”

The brooch will be gifted to The Queen after being displayed at a BJA event at the House of Commons in November.

The deadline for design entries is July 27th 2012 and shortlisted designs will be shown and voted on via the website and at the BJA stand during International Jewellery London in September.

The winner will be announced at the show on the last day at lunchtime.

Anyone wishing to enter can download a form from the BJA website.