Mentoring programme available for 40 West Midlands jewellers.

The British Jewellers’ Association (BJA) has launched a free business assist training programme for West Midlands-based jewellery companies, in conjunction with Birmingham City council and with support from the European Regional Development Fund (ERDF).

The business assist programme provides 12 hours of training and covers areas including individual assessment, which will help to identify the marketing and sales direction that the company should take, and structured training with a professional business coach.


The training will include marketing, strategy, pricing, promotion, selling techniques and how to take products to identified markets.

There will also be individual mentoring to monitor business development progress and continued support from the BJA once training has been completed.

Simon Rainer, chief executive of the BJA, said: “This project is very close to the core values of the BJA and we are extremely pleased that at this difficult trading time we are able to provide a fully funded training and mentoring programme focussing on the needs of the jewellery industry.

“Already we have received an outstanding response to this programme, and I advise any companies wishing to participate to contact me very quickly. This project is just one of the industry leading training, mentoring and educational initiatives that the BJA will be launching over the course of the next 12 months.”

The programme will be available to 40 West Midlands-based jewellery companies, with training available for the months of November 2012 and January 2013.

Companies who are interested in participating in the free business assists training programme can apply and check their eligibility by contacting the BJA.