BJA reports success of jewellery business seminar


Event covering mentoring, marketing and sales attracts 40 guests.

The British Jewellers’ Association (BJA) has reported a positive response to its Growing Your Business seminar, held at its Birmingham offices last week.

The seminar was organised following conversations and feedback from BJA members who were seeking greater knowledge or advice about particular aspects of their jewellery business.

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The event, held at the BJA’s Vyse Street offices, was open to both BJA members and non members. The day-long event covered a eight topics and attracted more than 40 guests, some of whom has travelled from as far afield as Portsmouth.

The BJA’s chief executive Simon Rainer said: “The feedback we received after the seminar was so positive. Without exception, the post-seminar questionnaires confirmed that all attendees had found the presentations extremely thought provoking and beneficial to their businesses."

The topics covered on the day included mentoring schemes, marketing, brand creation, exhibiting at trade shows, sales tips and building relations with the trade press. Speakers included IBB Amsterdam’s country manager Judith Lockwood, SHO Fine Jewellery’s Anne-Marie Reeves and Gary Wroe from Hockley Mint. Professional Jeweller editor-in-chief Rachael Taylor covered the topic of working with the trade press, giving advice to members on how to grab the attention of jewellery journalists.

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