New design created to reflect subtle blend of old and new.

The British Jewellers’ Association (BJA) has commissioned a new logo to celebrate its 125th anniversary.

The logo has been designed to “reflect both the contemporary approach of the BJA’s lead in key industry issues and its rich heritage”.


The logo will now be used in all of the BJA’s promotional material.

BJA PR and marketing manager Lyndsey Straughton said: “We are all delighted that the new logo encapsulates the true essence of the BJA.”

In addition to the new logo, the BJA will unveil a series of 125th anniversary celebrations in 2012. These will include a BJA member awards programme, the production of a commemorative handbook, a specially commissioned work in silver and the nationwide launch of the BJA member forums.