Fei Liu, Leyla Abdollahi, Sarah Ho and Tomasz Donocik among designers.
British Jewellery & Giftware International (BJGI) has teamed up with UK Trade and Investments (UKTI) to promote British jewellery design talent in China, with a little help from Birmingham-based designer Fei Liu.
A number of designers including Dorit Jewellery, Leyla Abdollahi, Mahtag Hanna, Roland Green, Sarah Ho, Tomasz Donocik and William Cheshire headed to China alongside silversmith Christopher Perry.
The group took part in a four day in-store showcase, displaying products and jewellery with the support of the Birmingham Assay Office.
BJGI manager Mike Josypenko said: “This event provides an ideal platform to showcase the work of some of the UK’s finest emerging talent, and a launching pad into one of the world’s fastest growing consumer markets.
“We are grateful for the tireless and inspirational assistance of Birmingham designer Fei Liu, without whose help this event would have been impossible.”
The launch event took place earlier in November at Beijing’s famous department store, Shin Kong Place. A VIP reception was held with Chinese film actress Liu Shi Shi and a catwalk show featuring jewellery from the UK designers.
Liu has previously discussed helping British jewellery designers break into the Asian luxury market, where branded jewellery reigns supreme.
A number of the designers, including Ho, Donocik and Abdollahi were named Trendsetters and NexGems in this year’s Professional Jeweller Hot 100.