LONDON, ENGLAND - NOVEMBER 24: A woman walks past a Black Friday sale sign on Oxford Street on November 24, 2017 in London, England. British retailers offer deals on their products as part of the annual pre-Christmas Black Friday shopping event, held this year on November 24. (Photo by Jack Taylor/Getty Images)

The latest ONS Retail Sales Index figures showed an impressive year-on-year growth in the month of November.

Year-on-year sales grew 5.8% in November (non-seasonally adjusted retail sales excluding fuel), according to the Office for National Statistics – something retail experts are attributing to the ongoing growth of Black Friday in the UK.

Commenting on this promising development, Helen Dickinson, chief executive of the British Retail Consortium, said: “It is clear that plenty of customers used the Black Friday sales as an opportunity to snap up bargains ahead of Christmas.


“This sales event, once limited to the last week in November, has now become a month-long discounting event.

“While traditional sales in TVs and other electronics could be found, there has been a clear expansion in clothing and footwear Black Friday discounts, boosting sales growth in these areas.

“This was bolstered by the cold weather during November, which led many to prepare their wardrobe for the winter.

“While e-commerce was down on last year, when lockdown pushed more consumers online, it still remains significantly up on pre-pandemic levels.

“Retailers focus is now squarely in the final preparations for Christmas.

“Rising Covid cases will be a big concern for many customers, however retail staffing is currently at manageable levels.

“There has already been a gargantuan effort to ensure that essential food and gifts are ready for the festive season, despite ongoing challenges in the supply chain.

“We remain confident it will be a great Christmas for consumers, and retailers are pulling out the stops to keep staff and customers as safe as possible during these difficult times.”

This boost to UK retail sales comes in spite of a number of businesses boycotting the Black Friday sales around the UK. Read more about last year’s boycotts below:

EXCLUSIVE: Brand stands by decision to boycott Black Friday discounting in more ‘considered’ sales approach