Blackburn’s Ainsworth Jewellers is turning 150 years old this month, and the company has had to innovate in order to celebrate the milestone during the pandemic.

Phil Ainsworth, a fifth generation Ainsworth and director of the business, told Professional Jeweller that the fact his business has stayed in the same family since it was founded 150 years ago is nothing short of “an incredible achievement”.

“As far as we can tell from our early records,” he said, “it was [founded in] early October 1870, so we have taken the opportunity to celebrate as well as we can throughout the whole month, within the current [tier 3] guidelines and rules of course.”


Asked how the Lancashire company is celebrating the anniversary, he said: “We have had to curtail all sorts of celebrations we had planned for October so we are using social media, virtual solutions and our contacts within the Blackburn area to promote the fact we are 150 years old.”

Ainsworth added that “customers past and present” have been forthcoming with their messages of congratulations in the past weeks.

2020 has been a successful year for the jewellers, despite the pandemic, as the company merged its business with that of jewellery consultant and Ainsworth’s wife, Helen Dimmick.

Ainsworth commented: “Together we are working on a number of initiatives, including with Blackburn College and East Lancashire Hospice.

“But,” he added, “we are delighted to announce in October our tie-in with Pure Jewels, where we will become both stockists of their range and partners in their ‘try as you buy‘ website, which is part of their national digital solution, selling their stunning range of 22ct gold jewellery.”

Read more about Ainsworth Jewellers partnership with PureJewels below:

Ainsworth Jewellers becomes first authorised retailer for London jewellery brand