French luxury fashion house Chanel has enlisted the help of K-pop band Blackpink’s Jennie for its latest release.
The singer and ambassador for Chanel has been promoting the new Coco Crush jewellery range.
It is a collection inspired by the quilted motif, an emblem of the 112-year-old house since 1955.
Pieces are available in beige gold, yellow gold or white gold, with or without diamonds.
Blackpink’s Jennie Kim, known simply as Jennie, posted on her Instagram account about the partnership:
View this post on Instagram
Chanel has also been promoting the collection:
Give Wonder, Give CHANEL
Discover bracelets from the COCO CRUSH collection,
— CHANEL (@CHANEL) December 17, 2021
On its website the brand says the Coco Crush ring “reinvents the toi et moi style ring”.