Blockbusters drive demand for bold and unusual pearl jewellery designs

Hatton Garden-based Matt Aminoff London has reported a rise in the number of requests for highly elaborate and unusual pearl pieces.

Over the last six months, the pearl jewellery supplier says retailers have been stocking up on big statement pieces and unusual shapes.

The supplier attributes the rise in popularity for larger pearl pieces to blockbusters such as The Favourite and Mary queen of Scots putting these styles in focus on the big screens.

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Netflix’s hit ‘The Crown’ also continues to command the attention of the nation.

Company director, Ari Aminoff, shares: “Though The Crown has been on Netflix since 2016, it is only in the past year we as manufacturers have noticed the demand for jewellery worn by Claire Foy in the popular series.”

Since demand has grown for pearl items resembling those popularised by such films and TV shows, the supplier has expanded its production of 2, 3 and 5-row pearl collars both with and without significant diamond content, alongside its regular production of fine one-off pieces of jewellery.

Though traditionally baroque (irregularly shaped) pearls command a lower average price than rounds, these are becoming increasingly sought after thanks to their unique character and natural lustre.

The very nature of baroque pearls has made them an expression of individuality amongst consumers, as highlighted in recent publications by Vogue and The Times.

Responding to this demand, Matt Aminoff has extended its Japanese buying trips to source rare pairs and individual pieces of natural colour baroque pearls in the production of the firm’s 2019 collection.

“While pearls are quintessentially ‘classic’ in the jewellery world, recent trends have resulted in an increase in demand for the more unusual shapes and colours of pearls. Along with a surge in demand for ‘baroques’, we have noticed far more customers ordering drop shaped pearls and those of fancy colours including pink, peach and subtle grey,” shares Aminoff.

He continues: “Speaking regularly with our Japanese pearl suppliers, it is evident that the demand for Japanese Akoya pearls from the Chinese market has risen significantly in recent years. The result of course is that prices have increased across the board and the task of procuring quality material at the right time has become more challenging. We therefore carry out buying trips to Japan more frequently throughout the year in order to satisfy the requirements of all our customers.”

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