Jeweller to showcase student’s designs in Star Cross’d Lovers campaign
Bobby White has teamed up with a fashion graduate for the new campaign to promote his new Star Cross’d Lovers silver jewellery collection.
The Hatton Garden jewellery brand is working with Kate Wallis, a graduate from the University of Westminster, on its campaign by only using her fashion designs in the campaign shots for the brand’s new promotional images that will be used in online, TV and print media advertising across the UK and internationally as the jewellery collection rolls out over the next 12 months.
The new silver collection is inspired by Shakespeare’s classic Romeo & Juliet tale, and the brand’s eponymous designer Bobby White believes that by teaming up with Wallis the campaign will help to portray another classic love story: that between fashion and jewellery.
He added: “William Shakespeare inspired our jewellery collection but it was a combination of our desire to help more young people get a head start in their careers and practicality that influenced us to work with a fresh fashion graduate to promote it.”
Bobby White managing director Tommy White believes that the young fashion designer’s style with meld perfectly with that of the jewellery brand.
He said: “Our selected designer had to be able to create the right look for our jewellery collection, but we also considered the broader market potential and personality of our finalist too, and Kate aced all our criteria”.
Wallis has enjoyed a successful final year at university. As well as working with Bobby White she was also shortlisted for a Graduate Fashion Week award in June and has received attention from fashion magazine Grazia, designer Henry Holland and reknown fashion blogger Liberty London Girl. Wallis said: “I’m absolutely delighted to be working on this campaign with the Bobby White London team. What a great opportunity to work with a designer in another field, which gives a whole new dynamic to my graduate collection. It’s a fantastic opportunity.”