Boodles has revealed this week that it will be committing to use of single mine origin (SMO) gold only in its gold jewellery pieces.
With the vast majority of gold in the industry not traceable, Boodles is bolstering its claim as an ethical, sustainable and transparent business.
Sourced from the Yanfolila gold mine in Mali, SMO-certified gold provides an auditable chain of custody for the entire supply chain.
With full segregation from mine to finished product, every gram of gold is documented and audited.
SMO gold must adhere to a number of strict CSR guidelines and be mined in accordance with the World Gold Council’s Responsible Gold Mining Principles.
Boodles is working with Betts Metal Sales, specialist in SMO gold, on the new initiative.
Betts managing director, Charlie Betts, said: “It’s hugely exciting to be at the forefront of creating fully traceable, responsibly-sourced gold and we believe it is a real game-changer for the trade.”
This follows Boodles’ decision to work with Betts and SMO gold in 2019. Read more below: