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‘Boodles experience’ coming to Leeds with new store, reveals director


Leeds shopping area Victoria Leeds has announced the signing of luxury British jeweller Boodles to its Victoria Quarter.

Boodles, founded in Liverpool in 1798, will join other luxury brands including Louis Vuitton at the Victoria Quarter.

The fine jeweller will take a 4,500-square-foot space, designed in the style of a townhouse.

The second floor of the premises will be reserved for private dinners, special events and relaxation in the dedicated lounge.

The store will showcase the newly launched Travel Collection, inspired by chairman, Anthony Wainwright, and his remarkable 1962 journey around the world in just 16 days.

There are 26 pieces named after prominent cities he visited.

GP Studio has designed the new store, its fourth for Boodles, with a focus on a sustainable build and locally sourced suppliers.

Jody Wainwright, director at Boodles, said: “This is a family business which started two centuries ago in the north of England so we are excited to build on this heritage, bringing the Boodles experience to Leeds.

“One of our hallmarks is providing exceptional service and the private spaces on the second floor will bring this to life.”

Iain Mitchell, UK commercial director at Hammerson, said: “Luxury brands have shown real resilience over the last year underpinned by consumer appetite for premium goods.

“Boodles is an iconic British fine jewellery brand and we are delighted to have secured them for Victoria Leeds.

“They will join recent lettings to Kate Spade and Carvela which demonstrates how Victoria Leeds continues to be the premier regional destination.”


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