New online jewellery retailer Once, which already boasts over 30 independent brands to its name, has signed British fine jewellery maison Boodles.

Boodles’ history can be traced back to Liverpool over 220 years ago, and remains a family-owned business to this day.

Nowadays, every Boodles piece is designed and handcrafted in London where Boodles operates out of its flagship Bond Street store.

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Once launched with names such as Theo Fennell, Elizabeth Gage and Pippa Small onboard, as well as independent contemporary fine-jewellery talent like Anais Rheiner, Antonini and Bee Goddess.

Founders Shezan Amiji and Vishal Mehta said they created the consumer destination portal to challenge the pressures of a ‘fast-fashion’ culture.

Once CEO, Shezan Amiji, said: “As a new technology platform, Once bridges the gap between fine-jewellery buyers and sellers, makes the industry more efficient and transparent, while offering a simplified visitor experience.

“Everyone can now discover new and classic fine-jewellery designs spanning a range of budgets at one dedicated destination.”

Read more about the Once platform below:

30 fine jewellery brands put faith in new online retail platform to join from launch