Bradley’s Jewellers in York has hit the ground running this Q4, with its Christmas window display already completed.

Predicting one of its busiest Christmas shopping periods ever based on its financial performance in the fourth quarter so far, the jeweller chose a ‘Fairy Tale in York’ theme for its festive display.

The store frontage is part of a wider Christmas campaign for Bradley’s.


Its storefront is decorated with red and gold baubles, ivy, holly and tartan, as well as red velvet ribbons.

Inside, Kay Bradley will welcome customers with glasses of port, sweet and dry sherry, warm mince pies, golden toffees and homemade mulled wine, coupled with festive music.

This theme will be carried across onto social media and signage, and will be advertised in local magazines in a large-scale campaign designed to drive footfall.

Kay Bradley says: “My goal is to bring joy to the city and create some festive charm to tempt customers and warmly welcome tourists again.

“After the challenges of Christmas 2020, I am confident that this year is going to be successful and that our loyal local customer base will embrace the spirit of optimism and hope that we are trying to create.”

Bradley adds: “We are going all out this December to remind local customers and tourists that shopping for fine jewellery at Christmas time is an exciting and memorable experience.

“We have a broad selection of natural and laboratory-grown diamonds, coloured gemstones and gifts that are suited for a wide range of budgets and customer profiles.”

Read more about Bradley’s Jewellers’ autumn and spring window displays below:

Footfall blossoms for York jeweller since introducing seasonal floral displays