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BRAND CHAMPIONS 2021: Jody Wainwright, director, Boodles

The Boodles Tennis Event

Liverpool’s Boodles has more than 220 years of history behind it, and is showing no signs of slowing down with age.

Will Evans of Betts Metals nominated Boodles director Jody Wainwright as a Brand Champion based on the work the companies have done together recently, including the brand’s “industry-leading move to use Single Mine Origin gold from the Betts Group in all its gold jewellery.”

Using Betts’ traceable and auditable gold means that customers can find the origin and impact of their purchase using a batch codes and QR codes.

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Will describes: “Jody is passionate about the discovery and acquisition of precious gemstones and has worked tirelessly over the last few years to ensure that the business sets the highest standards of corporate and social responsibility throughout the supply chain.”

DISCOVER MORE BRAND CHAMPIONS HERE

Tags : power listPower List 2021
Sam Lewis

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