brand champions

As the now 12-year-old Daisy London brand matures, so do its goals.

The company’s “selfless” leader and creative director Ruth Bewsey has had her hands full trying to steady the ship through 2020, but even so found time to work with two different charities.

On top of Ruth’s work with BASSMA, a charity working to support locals affected by events in Beirut, Lebanon, Daisy London unveiled the Black Makers Edit capsule collection, comprising products from four black-owned businesses.


The brand made a £5 donation to the Black Makers Fund for every sale. “Each black-owned business that we worked with had chosen a charity for this fund to be split between,” explains the brand’s Kate Dyde.

“Everything Ruth does is aimed at driving for good causes and keeping spirits within the team at a constant high. We are very lucky to have her.”