brand champions

Independent brand Yaa Yaa London has gone from strength to strength this year under the leadership of founder and designer Yvonne Asare.

Not content to sit and wait for the dust to settle from the pandemic, Yvonne took the bull by the horns and took the brand global, with Yaa Yaa London now boasting new stockists in New York and the UAE.

On top of this, Yaa Yaa London opened a pop-up stall in a Kent John Lewis. “The in-house team fed back that it was the most successful pop up they’ve done to date,” says Amanda Ferrari in nominating Yvonne, “and have invited Yvonne back for another installation in October of this year.”


With a culture of retailer support and pro-active marketing, the brand is quickly gaining momentum and gathering a list of famous followers, including both Caroline Quentin and Alison Hammond.