When Andy and David Maine launched Ania Haie into the market just over two years ago, they really tapped into a niche that jewellers across the UK were quick to invest in.

By offering trend-led fashion pieces at affordable prices, without compromising on quality, Ania Haie hit the ground running as it opened the doors for jewellery retailers to attract the next generation of consumers. In fact, it was this attribute which had retailers voting for Ania Haie to win ‘Emerging Jewellery Brand of the Year’ at the 2019 Professional Jeweller Awards.

Since launching Ania Haie has had soaring success and continued to go from strength-to-strength in the UK and beyond. Not only has the brand opened an impressive number of doors, it has also secured leading jewellers in every country it trades.


It now has over 2,5000 doors in over 40 countries, flying the flag for British brands on the international market.

In response to retailer demand, the founders have exciting plans for the brand, which will be released later this year. And that’s a testament to the husband and wife duo. Not only have they found a gap in the market and filled it with a desirable jewellery product, they are constantly looking at ways they can innovate and elevate Ania Haie to ensure it is the go-to brand for fashion conscious consumers. This includes stand-out POS, impactful influencer marketing and business boosting campaigns.

With a forward-thinking attitude, Ania Haie will continue to grow.



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Editor, Professional Jeweller