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BRAND CHAMPIONS: Hayley Quinn, MD of consumer goods, Swarovski UK

Hayley Quinn

Hayley Quinn has been heading up Swarovski’s consumer goods business in the UK & Ireland for over 10 years now, and as you can imagine, she has many sparkling achievements under her belt.

During her leadership the brand has scooped several prestigious accolades, championed female empowerment, bolstered the company’s training offer, and lead countless innovations.

Despite being a big, global brand, Quinn makes sure the business moves with the times and stays relevant to today’s consumer.

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She is absolutely dedicated to the needs of female shoppers in the UK and Ireland, and, as she admitted to Professional Jeweller in a recent interview, she’s willing to invest significantly, make difficult decisions, and even make herself unpopular in order to put the customer first.

Most recently, the decision to use the store’s Oxford Street flagship as a test bed for all ideas relating to the customer experience resulted in that location experiencing growth almost treble the company average.

A mixture of great ideas and first-class sales staff has led to a mighty achievement during a time when retail is particularly challenging.

Now the brand knows what works, it will be rolling out successful concepts to other stores and working behind-the-scenes to make the shopping experience seamless.

Quinn is someone who is not fazed when challenges come her way. Instead she uses them as an opportunity for growth.

Tags : Swarovski
Stacey Hailes

The author Stacey Hailes

Editor, Professional Jeweller

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