Jonathan Kendall has successfully led several victories for the De Beers Group in both the UK and global market.

To name but a few, Kendall has led the development of the diamond giant’s most sought-after diamond education programs, and made these available both online and via laboratory-based training. This means jewellery trade professionals can access the firm’s popular courses at the click of a button, but can also have more hands-on training when desired.

Kendall has also been instrumental in the development of synthetic diamond detection machines such as the SYNTHdetect, which was recently ranked the top-rated instrument for set jewellery screening and has also secured several industry accolades since its launch.


Furthermore, Kendall, who has been in the jewellery industry for more than two decades, founded the Group’s Forevermark diamond jewellery brand, which now operates in more than 20 countries worldwide.

Last but by no means least, he has also grown and developed the global operations of the De Beers Group Institute of Diamonds, with facilities near London, India, and Belgium.

Industry professionals describe Kendall as an inspiration, and with these credentials under his belt, it’s clear to see why. Kendall has only been president of industry services at De Beers since the summer of 2018, but has had several presidential and senior roles in the business since joining in 2010.