Bransom Retail Systems has promoted Daren Daniel to the board of directors as associate sales and marketing director.

In his new role, Daniels will assume overall responsibility for the expanded sales team at Bransom, which over the last two years, has almost doubled with the addition of several dedicated business development and marketing personnel.

Chris Garland, Bransom’s managing director, comments: “In his 15 years with the company, Daren has not only built up a great reputation with our customers and significantly grown our sales, but has been single-handedly responsible for implementing new marketing methods which have undoubtedly contributed to our success. We are delighted to welcome Daren to the board.”


Daniels joined Bransom in 2002, prior to which he worked in both independent and multiple retail jewellers and was an NAG registered valuer. He was also instrumental in bringing valuation software to the trade some 16 years ago.

Daniels says: “Next year is going to be a very exciting time for our customers as we introduce some amazing new systems using the latest cloud-based systems. My all-round market experience both with consumers and retailers means I really understand what our clients need, and I look forward to using this to drive our business forward as the market for IT systems changes.”