Brazilian jeweller sets out to conquer the world


Vianna looking to expand in Europe, Middle East and Japan at Basel.

Brazilian jewellery house Vianna is using BaselWorld as a bridgehead to conquer world markets beyond the Americas.

The company is intensifying efforts to win over new markets in Europe, Canada, Japan, and the Middle East for its collections that focus on gold jewellery incorporating Brazilian gemstones and diamonds.

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Vianna aims to stand out for its use of Brazilian gemstones such as imperial topaz, tourmaline, aquamarine, beryl, and others, all of which endow its jewellery with sensual colors and an aura of enticement.

Among the collections on show at BaselWorld will be the Allure necklace in pink gold set with “savage pink” tourmaline, rodalite, smokey quartz and diamonds.

“The Allure Necklace makes use of large expressive gemstones, with classic cuts such as pear drops, ovals and antiques. Subtle gold ribbons finished with delicate diamonds add suppleness and femininity to the piece while the oversized Pink Tourmalines add even more exuberance and lavishness to this piece,” the company says.

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Tags : 2009BaselWorldexhibitionJewellerywatches
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