BRC-Google Online Retail Monitor highlights growing mobile searches.
The British Retail Consortium (BRC) has released statistics from its BRC-Google Online Retail Monitor for Q4 2014, highlighting a significant increase in mobile searches from overseas consumers looking for UK retailers.
From October to December 2014, Brazilian mobile searches for UK goods were up 717% year-on-year, while mobile searches in Russia and India were up 67% and 108% respectively. Similar trends can also be seen on tablet devices, with searches up 89% in Brazil.
Consumers searching for UK retailers from MINT countries was more of a mixed bag, with mobile searches in Indonesia up 84% and tablet searches us 12% in Turkey.
British Retail Consortium director general Helen Dickinson commented: These figures clearly demonstrate the appetite of consumers across the globe for UK retail. This presents an enormous market opportunity for retailers regardless of their size.
“One of the key trends retailers will be paying close attention to is, in the emerging markets, the first digital point of contact for a huge number of consumers is a smartphone or tablet device. This is because in many of those markets mobile infrastructure is far superior to the fixed line broadband networks in more established economies like the UK.
"This means that if Britain’s retailers want to take advantage of the interest being abroad they’ll need to continue their investment in device-optimised platforms; ensuring that no matter how a customer first comes into contact with them they can offer the world beating service that is the hallmark of British retailing.
“It is absolutely clear from these statistics that there is an international market for UK retailers and there is strong international demand for their products. In order to take best advantage of this it is incumbent on governments and international regulators to ensure that they help, not hinder, UK retailers reach keen consumers around the globe.”
Other markets that showed significant increases in mobile and tablet searches for UK retailers include Argentina, Poland, Hungary, Greece, Netherlands, Norwary and Ireland. Japan was the only country to experience a decline in the number of searches to UK retailers both on tablets and on mobile.