Professional Jeweller has officially unveiled the retailer finalists for this year’s Professional Jeweller Awards.

Today we are announcing all the jewellers shortlisted across the retailer categories.

Tomorrow we will unveil the brands and suppliers in the 2021 shortlist, and next week we will be sharing how the next stage of voting will work, with the winners set to be announced during an exclusive evening on 14 December at the De Vere Grand Connaught Rooms in Central London.


To join the finalists, cheer on industry achievements and network at a glamorous event with unlimited wine and a three-course meal, tickets can be purchased HERE.

The PJ Awards is this year working with supporting partner NB Diamonds. Category sponsors include CurteisTi Sento – Milano(distributed by Mesmeric Distribution), Gentle DiamondsiXXXi Jewelry and WOLF.

Click on the categories below to view the shortlist for each:

Independent Fashion Jewellery Retailer of the Year 

Independent Fine Jewellery Retailer of the Year

Multiple Fashion Jewellery Retailer of the Year (5 stores or more)

Multiple Luxury Jewellery Retailer of the Year (5 stores or more)

Branded Jewellery Boutique of the Year

Digital Innovator of the Year

Jewellery Team of the Year

Best New Store or Store Refurbishment of the Year

Retail Leader of the Year

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