Swiss watch brand chooses Manhatten for flagship store

Breitling has opened its first standalone, flagship store near Manhatten’s Fifth Avenue.

The Swiss watch brand, who specialise in chronograph movements, has unveiled the 3-storey, 4,500sq ft store, complete with New York-inspired pop-art theme on January 13.

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Throwing a party to celebrate the launch, Breitling saw a number of guests attend including its ambassador, the actor John Travolta – known for his aviation hobby – and sports stars including the New York Islanders’ Swiss ice hockey player Mark Streit.

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