Always looking to support retailers and stay ahead of the curve, this year Domino Jewellery responded to the growing trend for stackable engagement and wedding ring sets with the introduction of Identity.
In the spring, Etsy launched its annual Wedding Trend Guide, which revealed the term ‘stacking rings’ had received over 131,000 search results, and views for these pieces were up 68% on last year.
Quick to respond, Domino launched Identity, which forms part of Domino’s Created & Crafted series as the entire range is designed and manufactured at the firm’s Birmingham production facility.
The collection comprises a mixture of textured bands; ten occasion bands and ten diamond solitaire ring mounts crafted in platinum and 18ct gold, available with a range of diamond sizes and qualities. With Identity, consumers are able to mix and match styles, textures and metals, using classic pieces to add a creative flair to their look.
The price points are also weighted towards encouraging multiple purchases.