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‘Bridgerton effect’ sees return of the historic tiara to Britain’s jewellery shops

TIA125174 LARGE (1) White Credit Hancocks London

Jeweller Hancocks London is offering a new historic tiara hiring service aimed at brides-to-be.

The company, which is housed in the famous Burlington Arcade, has a selection of antique tiaras in its collection.

The items have seen increased interest in recent months, with director Guy Burton theorising that the public’s television-watching habits may have something to do with the trend.

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He said: “There has definitely been a steady increase in interest in ‘grown up’ tiaras recently and we’ve particularly noticed it over the last few months.

“We have bought and sold some beautiful traditional antique tiaras over the last year (despite the pandemic), with a fabulous Edwardian diamond and ruby tiara selling just last week within days of going on the website.

“I think this can, in part, be attributed to the popularity of period dramas. Downton Abbey definitely created a demand for traditional ‘heirloom’-style Victorian and Edwardian pieces and more recently the Bridgerton effect has done something similar.”

The hiring service will allow the renting of a tiara for 1% of its full cost plus VAT per 24 hours.

Burton added: “In the wake of the pandemic there seems to be a real focus on the ‘buy better’ ethos and people are willing to invest money in a substantial piece of jewellery that they can wear forever and then pass down.

“With that in mind, part of the appeal of these traditional tiaras is their versatility as the majority of them will convert into a necklace and some can even be adapted to wear as brooches or smaller hair ornaments. This gives the piece flexibility and more occasions it can be worn making it better ‘value for money’.”

Tags : BridgertonGuy BurtonHancocks Londonhiretiara
Sam Lewis

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