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British jewellery brand heads down under for the first time

Scream Pretty

British jewellery brand Scream Pretty has expanded internationally with a launch into the Australian market.

Founded in 2016 by sisters Lucy Lee and Jessica Pearce, Scream Pretty has  built up a loyal UK customer brand, with pieces designed for women that like to add edge to their everyday style.

Designed with the ethos be seen. be heard. scream pretty, the new dedicated Australian e-commerce site follows a natural progression in the international strategy for the rapidly growing brand.

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Co-founder, Lucy Lee says of the launch: “Scream Pretty are thrilled to launch in Australia. The last three years have seen fabulous growth for the brand in the UK and we see huge potential for our exciting designs in this new market– the curated ear, and layered styles are already in demand for Australian consumers. The ability for Scream Pretty to deliver quickly and directly to customers with efficient, localised marketing and customer service will build the confidence of the discerning Australian consumer.

“This is an incredibly exciting time for Scream Pretty, we are expanding into more and more boutiques across the UK and have some great partnerships in the pipeline for 2020 and beyond!”

Scream Pretty Australia will be spearheaded by Sydney-based distributor Polly Teller. After 18 years in the magazine industry across London and New York, Teller launched a successful Yoga Accessories brand into the Australian wellness market. Buoyed by this success Teller is ready to use her e-commerce experience and creative prowess to make Scream Pretty Australia a red hot success.

She comments; “From the office to the beach, the multi-pierced ear and ‘more is more’ jewellery vibe is seen on women across Australia. Scream Pretty is a natural fit for the demand in the market, and offers that extra sass missing in the local bo-ho centric jewellery brands.”

Tags : fashion jewelleryPolly TellerScream Pretty
Stacey Hailes

The author Stacey Hailes

Editor, Professional Jeweller

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