British jewellery brand Tada & Toy launches first boutique in London’s Notting Hill


A British jewellery brand has launched its first boutique in London’s Notting Hill.

Tada & Toy, the brainchild of childhood best friends Tansy Aspinall and Victoria van Holthe, is six years old and specialises in earrings.

The earrings are based on playful designs with a timeless Scandinavian style, which the brand says are ideal for layering and wearing in all situations in everyday life.

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Of the launch of their new flagship store on Portobello Road, Aspinall and van Holthe said: “After six years in business we wanted to take the leap for a more personal relationship with our customers so that we could meet face to face after this long year of lockdowns, host piercings and bespoke appointments. We want to create a physical space which is in an extension of our website.”

The shop location of Portobello Road was picked for being ‘iconically London’, while the spa-like interior was inspired by Mediterranean curved sea villas and Indian architecture and buildings.


Tags : brandsLondonnew storeTada & Toy
Zoe Monk

The author Zoe Monk

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