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British jewellery brand pops up in London’s Westfield

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British jewellery brand Monica Vinader has opened a pop-up boutique inside London’s Westfield, White City.

The temporary store focuses on Monica Vinader’s personalisation offering ahead of the Christmas trading season.

The brand, which is celebrating its 10th anniversary this year, has created a space for consumers to not only buy jewellery, but take photos of their experience and post them online.

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Across social media, Monica Vinader invites consumers to discover the “Insta-worthy” space.

Inside the pop up people can play with stacking and styling pieces, and use the brand’s personalistion bar to make every purchase unique.

Consumers which opt for styling session will receive a free juice.

To celebrate the launch this weekend fashion illustrator, Jess Bird, will be in-store creating complimentary portraits from 12-5pm.

Additionally,  the first 100 people in-store will receive a free Ziggy Petal pendant and purchases made over the weekend will come with a unique tote bag.

The pop up joins Monica Vinader’s permanent concept boutiques in London, alongside branded spaces inside leading department stores.

Tags : Monica Vinaderwestfield
Stacey Hailes

The author Stacey Hailes

Editor, Professional Jeweller

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