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British lab-grown diamond jewellery brand appoints industry veteran to bolster business stateside

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Paul Ziff , who has had roles as a brand president for both LVMH and Richemont, has agreed to join London lab-grown diamond jewellery brand Lark & Berry as North American brand president, effective immediately.

The brand, which launched little over a year ago, has turned heads across Europe with its jewellery created exclusively with lab-grown diamonds and stones and is now looking to further its presence across America after a successful showcase at JCK.

Lark & Berry’s products have been available internationally since launch, but the move to appoint a North American president signifies real intention to bolster its market share.

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Paul Ziff brings decades of experience in lead roles at several world-renowned brands including Chopard, Ralph Lauren Watches and Jewellery, Zenith and Ferragamo Timepieces.

Speaking about his new position, Ziff says: “I am very excited to join the Lark & Berry team and launch this fresh, new concept in North America. It’s such a rare and unique brand that captures the spirit of innovation by offering an alternative choice in a traditional industry.

“I feel confident that the time is right, and the market will be very receptive.”

Ziff’s career has seen him manage sales, marketing and brand leadership needs for some of the world’s premiere luxury brands.

He therefore brings a wealth of experience marketing fine watches and jewellery, to Lark & Berry, having gained a deep insight into the world of luxury and the ever-evolving expectations of luxury consumers.

Laura Chavez,  a co-founder of the brand, adds: “We’re very excited to have Paul on board.

“I was thrilled to learn that after having worked so long for the most established luxury brands in the world, Paul was eager to take a chance on Lark & Berry. He knows we’re a young company taking a big chance by doing diamonds differently than everyone else on the market, and he loves that about us.”

Tags : appointmentsLark & BerryPaul Ziff
Patrick Cremona

The author Patrick Cremona

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