The British public believe diamonds are here to stay with the majority stating diamond jewellery will be just as popular in the coming years as it is currently, claims Inhorgenta.

Messe Munich’s Inhorgenta trend index 2018, which analysed a representative sample of 1,025 consumer responses in the United Kingdom, has revealed that 70% of British consumers are convinced that diamond jewellery will be as popular in the future as now.

A further 60% consider it important that necklaces, rings and the like are made of valuable materials such as gold or diamonds.


“Our survey showed that combining a classic design with a personal touch offers bright prospects for making your sweetheart happy on Valentine’s Day,” said Stefanie Mändlein, exhibition director of Inhorgenta Munich.

“At the Inhorgenta Munich in February, our exhibitors will present a wide range, from classic design to individual coloured stones for the season.”

In addition, the report found that 52% of British consumers recommend that jewellery be gifted on a special occasion to raise the emotional value, and 72% are of the opinion you should ‘stick to something’ timeless when buying for someone else.